Christopherson Builders
Christopherson had never worked with a video marketing agency before. And they wanted to do something big: tell their brand story as they never had done it before. The story that every single one of their clients, potential clients, and community members would see when they first clicked on their website. To top it off, they also wanted to revitalize and populate their website with dozens of new videos.
Our team at Virtue Cycle team prepared a 40-page planning document with 55 interview questions and 20 video scripts. Then, we hired 4 film crew members to capture high-quality video content across 15 of their sites and homes over 7 shooting days.
Together, we captured 12 interviews with the founders, key team members, happy clients, and local realtors to create a comprehensive video “Hero” piece to feature on the front of CB’s website to welcome all new prospective clients into their ecosystem and set a new standard for CB’s branding.
We also created and organized a content library of all footage and assets by interview, b-roll, drone b-roll, logos, fonts, and colors to establish an accessible database for ongoing video and media production (>2 tbs). We’re currently in the process of making dozens of more videos for them with all of this footage!
They are a perfect example of the comprehensive approach we take to video marketing for our clients.
Carlile Place
We had the pleasure of creating a captivating landing page video for this stunning residential development in Northeast Santa Rosa. This project showcases 13 luxury homes on a picturesque 6-acre property, located just moments from the Fountaingrove Club and Golf Course.
Our video highlights the five distinct architectural plans and the beautifully varied elevations that make each home unique.
As sales are set to begin in Winter 2024, our goal was to visually convey the elegance and exclusivity of this upcoming community, inviting potential homeowners to imagine their future in this extraordinary setting.
Hummingbird Lane
We were excited to create a video for Hummingbird Lane, a new community of 24 Christopherson-built homes coming soon to Windsor, just north of Santa Rosa and near Healdsburg.
Our video highlights the neighborhood's charm and its proximity to Windsor's Town Green, the main community gathering spot.
Christopherson knew using video was essential in showcasing the quality craftsmanship and vibrant lifestyle that Carlile Place offers, allowing potential buyers to truly envision themselves in this unique community.
Client Testimonial
We had the pleasure of producing a testimonial video featuring the Noonan family, who shared their experience of building their own home with Christopherson.
They spoke highly of the craftsmanship quality and the seamless process that made their dream home a reality. Through their story, we aimed to highlight the company's commitment to excellence and the satisfaction that comes with creating a home tailored to one's vision.