We worked with Abu and his company Next Level Personal Training to create a series of engaging short-form videos that address common misconceptions in health and fitness.

With over 20 years of experience, Dr. Pigott is passionate about helping people achieve their personal training goals and feel great about themselves.

ABU recognized that video is the most effective medium for delivering clear, actionable advice, as it's nearly impossible to explain these complex concepts through any other format.

At Virtue Cycle, we are always evolving our product, which is why we incorporated animation and motion graphics into these videos to:

• Increase NLPT’s brand value and perception

• Create more interactive and engaging videos designed to perform well in the short-form content social media ecosystems

• Allow for more detailed explanations of complex topics by using visual elements to show, not tell

The visual and dynamic nature of video allows for detailed demonstrations and explanations that text or static images simply can’t convey.

By using videos, ABU wanted to reach a broader audience, offering practical guidance that can be accessed anytime, anywhere.