Copywriting
You’ll never have to write another word for your business.
Words Alone Can Create Action
Using the right words at the right time is the difference between holding a prospect’s attention… versus losing it. The difference between taking action… versus scrolling.
With thorough market research, you can find the exact language your customers and prospects use to make their decisions.
This research reveals the level of sophistication in the market, your competitors, the emotions and problems your product solves, and the exact words to use that will sell your product effortlessly.
There are only two simple rules to understand:
Complex solutions require simplification by putting value first and mechanics later.
Simple solutions require unique positioning in crowded markets.
Case Study 1
Walk Montecito:
Main: “The Walk Montecito Project is not just about building trails, it's about building community. Over the last three years, we've built two miles of new trail to connect children to their schools, families to local businesses, and neighbors to each other.”
“We want to build six miles of new trail to connect six schools, four churches, the upper and lower village, and the mountains to the ocean.”
Stakeholder: “We are interconnecting Montecito so parents and kids can walk to school, neighbors can meet, and so much more.”
Main: “Just like you can't build community without the help of your neighbors we can't build these trails without your support.”
Case Study 2
Wilderness Youth Project Short:
“Often when i'm asked to explain the benefits of nature for children my first response is that nature is good for kids. Good encompasses everything. It encompasses their nutrition, their mood, their development, their health, and their spirit.”
Case Study 3
“Value Funnel” Advertisement for Travel Companies
“Multi-day tour operators, this post is for you. I've been a marketer for years, working with massive brands like Google, Monster, and Lyft. And I was able to combine that knowledge and experience with my travel content creation to help multi-day tourism companies in a way nobody else could. Now I've put together a training of the exact step-by-step process we use to help scale for our travel business clients. If you'd like to get access, click learn more below.”
This ad performed extremely well and had a $9.29 cost per lead $6.28 cost per lead in the “Big 5” (USA, Canada, New Zealand, Australia, and the UK.)
A similar rendition for travel agents had an even cheaper $6.28 CPL.
Case Study 4
Guaranteed Bookings Funnel
This ad had a $9.76 CPL. This is because it effectively:
-Called out the target market segment
-Added a qualification
-Created an offer that was intriguing but not outlandish
-Added a guarantee
Case Study 5
CB Construction: Hero Video
Owner 1: “We're a company that has always been about our customers and always have been about our people. We live here, our children were born here and our grandchildren were born here. We just want everyone that knows us and works with us to be proud that they do.”
Owner 2: “For nearly 50 years, we’ve built homes that people are proud to own and we're proud to build.”
Owner 2: “A home is an investment. For most people, it's the biggest purchase they'll ever make in their life and that is a huge responsibility.”
Employee: “Someone's home is really one of the most important things in life. If I can play a small part in helping somebody find the place that's going to support where they raise their children, where they create their memories, where they're going to live out their years…. that's huge and I really am honored to be a part of that.”
Case Study 6
Luxe Cruises and Events: Email Flow
This welcome email flow was created for a luxury yacht company.
Emails are a generally underutilized channel for remarketing. For brands that utilize them effectively, they can easily drive 15-25% of total revenue.
This is because they effectively establish infinite touch points; this means you can see conversions from an email list months down the line that would have lost if not for capturing their information in the beginning.
Who Am I?
My name is Kaelin Rooney. I’ve worked as a video marketer for 7 years now. While I have loved my time in the role, I like copywriting and brand strategy far more than video nowadays!
I pride myself on working hard and working honestly. I want every client I work with to be extremely satisfied with my deliverables and our working relationship.
Why Hire a Copywriter?
(Value to Client)
1) Never write a piece of copy for your business again.
You can spend more time on strategic decisions and planning, working on your product, and forming strategic partnerships. These are all more leveraged activities that business owners should prioritize.
2) Find out market trends as they occur, not after.
While writing copy is the rendered service, continuous market research is the real value. By always having a finger on the pulse, you’ll be the first to know when to switch up your marketing strategy, use new terminology, catch onto trends, create trends, and become a market leader in your space. You’ll know the exact phrases and terminology your target market is using, when new competitors are becoming relevant, and the gaps in the marketplace you can make your own.
3) Create a cohesive brand identity.
With just one person writing your copy instead of multiple entities and employees, your brand voice will become stronger and more unified. If entirely different people are writing your ads, videos, emails, sales pages, website, social media posts, and product descriptions, your brand will lack a consistent voice.
4) Get a lift across the board.
No matter your product or service, a good copywriter will more than pay for themselves because of the lift across all of your brand’s marketing channels. You can expect cheaper CPL/CPC on ads, an increased open rate and CTR on emails, higher conversion rates on sales pages, and more engagement on your social media. (This does not even account for the convenience factor and time saved whenever you need new copy written.)