Anyone and everyone that has a business is ready and can make use of email marketing.

Every business needs email to ensure they can maximize their customer LTV. There is not a single major company in the world that does not utilize email marketing.

It is easily one of the most reliable revenue streams out there due to its low relative cost and high predictability.

It is a no brainer.

Any audience you build on 3rd party platforms (like social media) can be lost overnight. That’s why email should be the backbone of your marketing as it gives you:

-Ownership

-(Almost) guaranteed reach

-Predictable conversions

We’d say it’s right for your business.

The biggest billion dollar brands all have active email campaigns for a reason. This is because they understand ROI and the true value of having someone’s email.

Email marketing’s ROI is higher than any other channel for several reasons.

-Low use cost: Modern email service providers are very cheap in terms of cost per click. This is because by definition your email subscribers are warm leads. You are not “paying” to get in front of them, they have opted in to see your emails.

- The power of automation: Much of the revenue made from email is from automated sequences that trigger based on actions customers make when they are close to a purchase decision. The closer any customer is to the bottom of the sales funnel, the easier they will be to convert.

-Ease of use: If someone reads your email, they are only one click from your website. This differs from other channels. Social media apps want to keep their users on their apps, not redirect them away. And if you are directly advertising on those apps, that just means you’re paying for that ease, which means a lower ROI.

As a marketer or business owner, you’d like to stay connected to your customers. Email automation is a powerful marketing automation tool that lets you send the right message to the right people at the right time, using automated workflows, which is extremely effective for lead nurturing and driving sales from potential customers as well as existing ones.

These emails can take form in several different ways:

-welcome email series

-win-back email series

-sunset email series

-cart and checkout abandonment emails

-many more

Really.

All of the reasons email marketing is so effective also apply to SMS.

And even better, SMS marketing has HIGHER conversion rates than email.

This is because SMS marketing meets your customers immediately. And, almost everyone opens ALL of their text messages.

That creates a potent combination that will generate near-instantaneous leads & conversions.

Lastly, not many brands are up to speed with SMS marketing. This makes it a no-brainer competitive advantage.

Most people think of writing as an art form, often referencing the way a book or poem can move someone. Or informative, like the news or a textbook. And they’d be right. That’s what writing is.

Copywriting isn’t that. It is far closer to a science. The way you were taught to write in school DOES NOT SELL.

Copywriting is a form of communication that is written with the sole priority of maximizing conversions. Marketers have spent decades studying sales psychology in order to test and tweak writing styles, vocabulary, and formats to find the best methods to maximize their returns. These studies have taught us the very base desires we all share and how to tap into that psychology in order to sell.

So chances are you or whoever writes your copy is leaving money on the table. Without studying copywriting, you’ll inevitably write how you think you should, rather than how the proven data tells us to.

After a thorough onboarding process, we will audit your business structure & website as a whole. We will get a sense of your style and brand voice and review all of your written copy on the website.

We will require certain changes to be made based on this analysis. You won’t reach your full potential without these adjustments, if any.

We will then begin the process of email & SMS automation. This entails setting up a pop-up and several automated flows.

On an on-going basis, we will monitor and tweak results from the email & SMS automation, with fresh A/B testing on a regular basis to ensure the greatest results.

Once that has been completed, we will begin the process of campaign strategy ideation. This will lead to 3 weekly emails & 2 weekly texts designed to nurture your clients and build your brand at your pace. We will segment your list in order to tap into your various buyer personas and make sure we’re making content for the right audience(s). This stage will involve A/B testing, campaign analysis, reporting, and tweaking to make sure we’re doing the best we can do.

We also perform general copywriting. This essentially functions as “As Needed” copywriting. Whenever you need new copy, reach out to us with your needs and we will fulfill the request ASAP. (That means any copy for your website, socials, press releases, product descriptions, pop-ups, etc.)

Note: Long-form articles and videos entail an additional charge.

We charge a flat fee of $5000. You will also have to pay email & SMS sender fees.