• Kaelin Rooney

    FOUNDER, CREATIVE DIRECTOR

    Hi, Kaelin here.

    I founded Virtue Cycle to bring a better solution for businesses that utilize marketing agencies, videographers, and marketing contractors, but don’t get the results they want.

    What are these results exactly?

    Most video companies will charge you 20k for ONE video. We live in a day and age where content is king, and that just won't cut it for most companies.

    With that budget, me and my team will make sure you end up with dozens of videos that increase your brand value, educate and entertain your customers, increase your conversion rates, and drive traffic.

    I work with every client to create a personalized plan to ensure videos that are perfectly tailored to your ICP.

    I am a self-taught video marketer who found myself as the lead video marketer at Google Quantum AI in Santa Barbara. Since leaving, I've been able to work with a variety of brands across many industries, most notably Monster Energy, the State of California, the city of Santa Barbara, and Lyft.

  • Charaen Sai

    VIDEO CONTENT LEAD

    Charaen is Virtue Cycle's rockstar video content lead. He's responsible for making sure every project goes to plan. With advanced skills in animation, motion graphics, video editing, and sound design he can turn any footage into a fantastic piece of media that will drive your brand forward.

    He is a passionate filmmaker, editor, and content creator with over 10 years of experience in the industry. His love for video editing and storytelling began in childhood, and it has driven him to film and edit projects for clients across many different industries and goals.

    When he's not behind his camera or editing station, you can find him vibing to Eminem, Kanye, and classic Hip-Hop—his creative fuel.

  • Carter Welch

    SENIOR MARKETING ADVISOR

    With breadth of experience ranging from Brand Management at Procter & Gamble, to owning his own company, Carter guides and equips owners to grow revenue, profit and company value.

    With his 40 years of marketing and business experience, he brings a wealth of experience to each of our clients, serving as an important advisor for our team on every project.

    Carter has led sales, marketing, Brand and general management for large & small businesses. He has owned a company and knows what it’s like to feel alone, wrestling with issues of growth, culture, people, time & profit.

    His passion is helping clients regain the joy, confidence and purpose they felt when they began their business journey. Today, Carter has partnered with Virtue Cycle as our lead advisor.

    He has served clients in many industries: Professional Services, Manufacturing, Software, Consumer Packaged Goods, Food, Legal, Lumber, Retail, Tech, Healthcare, Construction, Banking, Financial Services, Education, and Non-profits.

  • Sydney Lipow

    OPERATIONS ASSISTANT

    Sydney is our Operations Assistant at Virtue Cycle, where she plays a key role in organizing, scheduling, and tracking video marketing campaigns. She ensures smooth execution by connecting teams, meeting deadlines, and providing timely updates to ensure client satisfaction.

    Sydney also offers valuable insights to enhance both video marketing strategies. She reviews the majority of our videos before they are sent your way!

  • Parsa Ara

    CREATIVE DIRECTOR

    Parsa is an experienced creative producer who leverages his deep knowledge of the digital media landscape to produce engaging and impactful content through media production.

    Parsa has his own video content agency Elegance Creative, but we partner our larger projects to bring another talented individual into the picture to make sure everything goes to plan.

    - Produced media for Ariana Grande’s World Tour (98 shows)

    - Influencer campaigns for Puma, SoccerDotCom and Umbro

    - Marketing for 50+ Healthcare/Post-Acute facilities (website, photo, video, print)

    - Produced videos for Four Seasons, Ritz Carlton, Rosewood and JW Marriott

    His core skillset is a mix of marketing operations, video production & leadership.