Our Team

Our team combines expertise, dedication, and innovation to deliver exceptional service and build lasting relationships with every client we serve.

Meet the Creatives

Kaelin Rooney

FOUNDER, CREATIVE DIRECTOR

Hi, I’m Kaelin, founder of Virtue Cycle. We create tailored, high-impact video content that boosts conversions, brand value, and traffic—without the overpriced agency model.

Charaen Sai

VIDEO CONTENT LEAD

Charaen is Virtue Cycle's video content lead, turning ideas into powerful visuals through expert editing, animation, and sound—with 10+ years of storytelling and creative passion behind every project.

Sydney Lipow

OPERATIONS ASSISTANT

Sydney is Virtue Cycle’s Operations Assistant, ensuring campaigns run smoothly by managing schedules, connecting teams, and reviewing videos to deliver timely, high-quality results for every client.

Carter Welch

SENIOR MARKETING ADVISOR

With 40 years of experience in marketing, brand, and business leadership, Carter serves as Virtue Cycle’s lead advisor helping clients grow revenue, profit, and purpose across a wide range of industries.

Parsa Ara

CREATIVE DIRECTOR

Parsa is a creative producer with expertise in video, marketing, and leadership. Through our partnership with his agency, he helps execute large-scale projects for top-tier brands across multiple industries.