Case Study
Adding $513,000 in 3 months to a Luxury Cruise Experience Company
This client came to us in a time of unexpected turmoil.
At the time, they knew they’d be losing one team member for 6 months (due to maternity leave.) However, another team member unexpectedly quit… leaving them two staff short going into a busy start to the year.
The company initially came to us for Meta advertising & content creation & management, but we saw a far greater and more important opportunity.
Total systems revamp.
Within a week, the Virtue Cycle team was able to identify several opportunities to leverage templates and no code automation tools (Zapier) to modernize their sales process.
The yacht team used a combination of Word, Excel, & Photoshop to plan the payments, event timelines, activities, yacht floor layout, menu cards, & entrance marquees of the experiences.
This eliminated every menial task from that point onward, as it pertained to their systems for planning, accounting, and delivery. This will lead to thousands of hours saved over the course of a year, for years to come.
And in the short-term, it meant their team had the time to make up for their absent members!
Moving forward, this whole system was standardized, with each stage either templated or automated.
The Virtue Cycle team then implemented a sales CRM to further standardize, organize, and automate their sales process.
This allowed the use of the CRM’s webform lead capture software, which meant each lead could be automatically forwarded to the correct salesperson based on type and size.
Most importantly, it meant all data was centralized. This is the single most important task every business should prioritize, as without data, you will not be able to make the correct decisions.
The creation of this lead form collector meant we had a lead list to work with. This also allowed for email marketing campaigns, which helped drive 11 bookings based on our post purchase surveys.
We also knew the client needed more video content to help potential clients experience and fully visualize themselves on the yachts.
We were able to find a popular UGC creator in the area to come out and promote the company, which led to their most viral post ever!
11,100 views and 143 shares is more than enough to go locally viral, and within our post purchase surveys clients cited the video as an influence on their decision.
And only then, after setting up these backend systems, did we decide to implement our Facebook ads campaign to great success.
In the first month, at a 50-dollar-a-day budget, our client was able to generate 127 leads at a 13 dollar CPL.
We also made certain to require our client to implement our sales best practices:
-Speed to lead (call within 5-10 minutes)
-Double Dial + Voicemail
-Three phone call follow-ups (minimum) + 2 texts
-Email nurturing sequence
Before the discussion of ROI, we’ll need to set expectations accordingly.
The client was in a perfect place for this type of transformation, as their service was top notch and they had an easy time charging these high prices due to the nature of the yachts.
The team was highly adaptable and eager to adopt the new sales process, thanks to their aligned incentive pay structure for closed deals.
Additionally, ALL of the aforementioned improvements in systems, processes, content, nurturing, & data culminated in the following ROI.
127 Facebook leads, 31 closed, at an average package cost of $13,264.
Additionally, our email sequence drove 11 bookings over the 3 months, at an average package cost of $9,276.
In total, over the span of 3 months, Virtue Cycle was able to add $513,220 in revenue.
If you’d like to learn how Virtue Cycle can help your travel service company, click the button below to schedule a walk-through call.